Responsible packaging and store displays

We have made many conscious choices regarding our packaging and the materials used. Below you can read a detailed review of the different materials we use in our packaging and store displays:

Paper and cardboard

We strive for all paper and cardboard to be FSC-approved. The Forest Stewardship Council (FSC) is a global, non-profit organization dedicated to the promotion of responsible forest management worldwide. FSC sets certain high standards to make sure that forestry is practiced in an environmentally responsible and socially beneficial manner. The FSC mark is your guarantee that no more wood is felled than the forest itself can reproduce. Likewise, FSC ensures good conditions for the workers and the animals of the forest.

Most of the paper and cardboard we use for our packaging is FSC-approved. However, the lack of materials on the market globally also affects us, but when we have access to FSC-approved material, we always choose this.

Read more about FSC here >


The current legislation requires our pacifiers to be wrapped in plastic, due to durability and safety.

For our hard plastic packaging, the layers touching the products are always made of virgin materials that are food-approved. The layers not touching the products are made of recycled material. We always strive to have as much recycled material in our packaging as possible, and our suppliers for hard plastic offer between 70-90% recycled materials. Up to 90% is provided that there is enough recycled material available. In the future, we wish to use 100% recycled plastic in our packaging.

The packaging made of soft plastic is currently 100% virgin plastic. Our suppliers work hard to find a solution where the material can be recycled plastic while still complying with the legislation within food approved plastic. For our textile products, we are using a poly-plastic bag that is 100% recyclable and biodegradable.


Our in-store displays made in wood are all FSC-approved wood.